How to use Google+ to Increase your Blog Traffic?
Do you know that without great traffic to your blog, your posts will not be get read, regardless of the quality of your articles that you wrote with great effort?
Only quality traffic to your blog can make you feel awesome and it is possible if you have some blogging strategies implemented while blogging.
There are several other ways to increase blog traffic but today in this post we will discuss and learn only about the traffic from google plus.
Because Google+ has massive capabilities to promote your blog, and drive traffic to it.
For many bloggers, marketers and businesses, this social site has remained a mystery to understand its potential in increasing traffic.
Several businesses, bloggers and marketers try Google+ and get frustrated because they don’t quite get how to use its functionality to connect with their market.
The best advice I can give is to use Google+ on daily basis or on alternative days to become a loyal visitor for other bloggers, marketers and businesses and be prepared to actually network, and only then can you really know how to use Google+.
Do you know that getting traffic to your blog site is an integral part of marketing?
The more you can cross-promote your content, the more traffic and engagement you will get. The more traffic you get, the more your content will be shared. The more your content is shared, the better your search rankings are, and so on.
I recently wrote on post to give you tips on cross-promoting your blog with Twitter
Here are seven tips on using Google Plus to drive traffic to your blog posts.
How to increase traffic to your blog?
If you want to increase your blog traffic with google plus then below are 7 tips to implement for increasing your blog traffic.
Tip #1: Make a Google+ Business Page
If you haven’t already, the first thing you need to do to is set up your Google+ page for your blog.
This is kind of similar to making a business page on facebook and you need to have a personal Google+ to make a business blog. Now you can add your details i.e. personal as well as business and customize your profile image, tagline and introduction section.
Also you can include your website, blog URLs for better understanding about your nature of business.
When you are setting up your page, be sure to take advantage of the large cover photos to be used on your google plus page. Your image can now be as large as 2120 x 1192 pixels, as indicated in the cover page image dimension by google plus.
How to increase traffic to your blog?
To drive traffic to your blog:
- The main point which you have to take care is to include your blog URL in your introduction section
- Now give a good call to action (CTA) as to why a user should visit to your blog or business page
- Include your blog or site in your Links section
- Now create a profile image with an arrow or other CTA to your blog
How to increase traffic to your blog?
Tip #2: Share with your Circles
Do you know about Circles feature of Google Plus?
If you are aware then use google plus circle feature wisely but if you don't know then learn before you start using google plus circles.
Google plus provides an amazing opportunity to share your blog posts to targeted people. They are a way to segment G+ users that you follow. You can kind of segment circles a bit like you might bluntly do so for an email list.
Create as many circles as you want to create but do not waste your time in just creating circles if you can not use wisely.
When you have created your like minded circles or as per your nature of business, it is time to promote your blog posts, share them with targeted audiences, and connect with them by writing specific updates for your post.
How to increase traffic to your blog?
Tip #3: Engage in Communities
It is very easy to use Google Plus networking feature with the help of Google+ Communities. These communities provide an amazing way to expand your reach and networking online without meeting your follower face to face.
Do you know what are communities?
Communities are online groups and like really modern, interactive forums. Communities are very different than Circles. Communities may not give you the same experience as a personal meetings - but they’re a lot easier and less expensive to get to.
There are lots of Google+ Communities, and you are sure to find ones that match to your business needs.
Then….
- Join a few of the groups that are most relevant to your products
- Take part in the dialogues that are happening
- Comment on the updates, share posts you like and +1 to them
- Once you’ve started to establish yourself, post links to your blog in your niche Communities
- Your updates will get shared, your posts will get +1, comments on, and clicked through.
Not only that but, if you do it right, by getting to know your groups online, you’ll be amazed at how quickly you develop new customers too.
Do not forget to use the #HashTag while posting on communities.
How to increase traffic to your blog?
Tip #4: Use Hashtags
- Hashtags were introduced to Google Plus. Use hashtags as a way to better reach your niche market on the site
- Hashtags enable you to kind of categorize your updates, and help you to get found in searches on the site
- When using hashtags, there are a number of key strategies to keep in mind:
- Always remember to include at least one to three tags in your blog post updates.
- Less is often more in hashtags. It shows you know who you want to reach, and you know the key elements of your blog post you are sharing in your update
- Make tags to include really detailed subjects
- The more granular you get in hashtagging, the more likely your post is going to be found, read and clicked on by your interested niche readers
- Make tags to promote a campaign
- You can use hashtags to create a shared, interactive category about a marketing campaign your business is running
How to increase traffic to your blog?
Tip #5: Don’t Post Your Entire Blog
There are some Do's and Don'ts while using Google Plus for sharing your blog post update and you have to follow these.
Do you know that Google+ updates are not restricted by word count or characters. That means you could post all of your blog posts, in all of their entirety on your G+ page.
But, don't do that.
I’d suggest you don’t post your entire post content in your google plus updates.
If your update is too long, it:
- It can be boring visually
- It will lack quick sharability
- And it will likely not be very interactive
And, well, the whole point is to drive traffic to your site. If you post your entire content onto G+, you’re not going to achieve this goal, are you?
Just give blog idea to your readers. Always include a paragraph or two to introduce your blog post about, and connect with your market to create intrigue.
You can make your posts long, by including a few paragraphs from your blog, but do create reason for people to click through to your website.
How to increase traffic to your blog?
Tip #6: Host Google+ Hangouts
If you have a large follower list and you want to gain more networking, and create a tighter posse within G+, host a Google+ Hangout.
You can use it in conjunction with blog posts, to get people reading your articles, and then discuss them on a weekly or monthly basis as per your convenience.
Do you know that a Google Plus Hangout is like a webinar, or video conference - but it’s free. You can have up to 10 guests participating. Use them for other business communications too.
One more benefits of using Google Plus Hangout is that you can share your Hangouts on your YouTube channel, so even more people can watch it.
Do you know that hangouts are also a cool way to online networking?
Check out the Live Hangouts on Air to see what video Hangouts are happening right now.
How to increase traffic to your blog?
Tip #7: Include +1 Button
Last, but not least, make sure you are including a Google +1 button on all of your blog posts. This may be an obvious point, but don’t overlook it.
A G+ button makes it easy for your readers to share your posts to their public feed, their circles, and their communities.
Conclusion
I hope this article has helped to define this massive social site for getting maximum output by sharing your content. For bloggers, entrepreneurs who have network know-how, Google+ can be a huge driver for increasing traffic to your blog.
Google+ has huge depth, and it may take you a while to truly harness it’s power for your every efforts.
What do you think?
Do you use Google+ for your business? If not, will you now? What has worked for you, and what hasn’t?
Please share your updates in the following comment section.
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